Programme

Morning Coffee & Pastries in the Sponsors’ Exhibition

Welcome Back and Prizes

• Marilyn McHugh Vice-President, Global Hospitality Events - Questex Hospitality + Travel Group

Travel & Tourism Now & In The Coming Decade

Update on the key travel trends globally and those which are expected to impact the Central Asian and Turkish markets in the future.  Exploring the resultant challenges and opportunities for the hotel industry. Where is the growth coming from and what are tomorrow's travellers seeking? 

• Geoffrey Breeze Marketing Director - World Travel & Tourism Council

Follow On Discussion with Local Leaders

as to how can governments work with the hotel industry to ensure that owners and investors are seeing maximum return on investment? Brainstorming solutions to ensure continued growth of travel to support on-going hotel investment in the region?  How does the industry need to evolve to ensure Turkey a place as a top travel destination on the global stage? 

• Geoffrey Breeze Marketing Director - World Travel & Tourism Council

• Mehmet Ersoy CEO, Etstur - Owner, Voyage Hotels and Maxx Royal Golf &Spa
• Haluk Kaya Bekay Property Partners - Chairman
• John Wilson Executive Board Member - Dedeman Hotels & Resorts International

Getting Creative To Get Flags In The Ground

Tweaking the brand based fee-based model using sliver equity, mezzanine, key money and more to secure contracts in key locations.  When will operators open their wallet? When won't operators invest? What scares or deters them? What is the expectations of owners  

• Andrew Sangster Editor - Hotel Analyst

In conversation with:

• Puneet Chhatwal SVP and Chief Development Officer - The Rezidor Hotel Group
• Carlton C. Ervin Chief Development Officer, Europe - Marriott International, Inc.
• Ömer Isvan President - Servotel Corporation
• Peter Norman Senior Vice President Development & Acquisitions EAME - Hyatt International LLC

Coffee Break

Growth of The Global Midmarket and Economy Brands

What is the potential of this segment in growth markets and what are the keys to getting it right? 

• Trevor Ward Managing Director & Founder - W Hospitality Group

In conversation with:

• Temel Aras CEO - Kosifler Group
• Phil Cordell Global Head for Focused Service and Hampton Brand Management - Hilton Worldwide
• Darroch Crawford Managing Director - Premier Inn Hotels ME&A
• Christian Karaoglanian Chief Development Officer - Accor SA

Jonathan Worsley Interviews Gerald Lawless

On taking a regional brand global and into key gateway cities.  What does he see as the key factors to take a brand from essentially owner-operated to global management company? 

• Jonathan Worsley Chairman - Bench Events - Board Member - STR Global

Interviews:

• Gerald Lawless Executive Chairman - Jumeirah Group

Leadership Award Presentation

To 2012 Leadership Award Winner:

• Murat Dedeman Chairman - Dedeman Hotels and Resorts International

Followed by an interview with:

• Mehmet Önkal Managing Partner - Turkey - BDO Hospitality Consulting

Networking Lunch